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10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make...
How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air!
If you want to improve your writing, you probably spend a fair amount of time reading a variety of "How To Write Good Sales Copy" kinds of information. True? You probably subscribe to a handful of newsletters like mine... you've read a few of...
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly...
The Not-So-Mysterious Art of Getting Clients
Sure, you can print business cards and letterhead. Launch a web
site. And hang your shingle as a freelance copywriter.
That's easy.
But you're not really "in business" until you GET business. And
that means having at least one paying...
Writing Guarantees that Sell
“This offer is good but can you guarantee it.” Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee?...
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Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers
Planning to offer free e-books to your email subscriber list?
Here are five ways to be sure that e-book gets saved to their
desktop as opposed to getting tossed into the Recycle Bin.
1. Keep it simple.
Your free e-book should be a sample of what's to come...
marketing secrets revealed by a pro who knows what it takes to
sell on the web! Keep it informative and entertaining, but don't
give away the whole story or there will be nothing left for the
piece de resistance. What's the climax? Why, that upcoming
smoking promo that will be your seasonal cash cow, of course!
2. Keep it specific.
I can't stress enough how much more credible you will appear if
you reveal the details as opposed to "keeping it distressingly
vague" like so many would-be marketers often do.
Emotionally-charged copy is super, but don't forget to answer
every single Who What When Where How Why in EVERY chapter that
you write!
3. Keep it clean.
ALWAYS choose a font that's easy to read, no matter what line of
business you're in. This will be a book with lots of text. Book
fonts are very different from headline fonts, and to confuse the
two means an unprofessional look that means your e-book won't
make it past the SAVE AS prompt. Text should be 10-12 point, and
no larger. Also avoid "busy color schemes, like bright blue text
against a red table, as they do tend to vibrate.
4. Keep it organized.
I know it's dull, but you MUST give your e-book numbered pages,
a set of chapters and a Table of Contents where your reader can
easily look up what
Meghan McCain Plays 'Not My Job'
John McCain's daughter describes life on the campaign trail in her new book, <em>Dirty, Sexy Politics.</em> We've invited her to play a game called: "For dessert, how about a defibrillator-on-a-stick?" Three questions about State Fair food.
These Roller Skating Women Get 'Down And Derby'
Alex Cohen may be a public radio reporter by day, but by night she goes by her roller derby name -- Axles of Evil. Cohen has joined forces with fellow L.A. Derby Doll Jennifer "Kasey Bomber" Barbee to write <em>Down and Derby,</em> an insider's guide to a rough-and-tumble sport.
Hey, America: What Do You Have In Your Trunk?
People love to make lists. And when <em>Morning Edition</em> asked our Facebook and Twitter followers to tell us what they keep in the trunk of their cars, the response was huge.
he'd like to learn. Think of how much
happier you feel when you can skip right to the section that you
want to read most at that particular time. Your reader feels the
same exact way as you do! So impress him with a little
organization.
5. Keep it brief.
Again, this is supposed to be F*REE information. Please do not
stress yourself out with hours of blood, sweat and tears in an
effort to create what should be a simple but informative
e-guide. Make it easy on yourself; outline your topic into three
or four sections, sub-categorize again, divide into main points
and then fill in the details. All told, you should have no more
than 15 pages (and no less than 8 if you want to be considered
an expert.)
That's it, simple as pie and your e-book is packaged and ready
to ship via email express. Congratulations! You're on your way
to graduating to Pro Marketer status.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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